Cross device tracking: GA4 vs Universal Analytics
How the user tracking methods work together
Cross-device tracking methods dive-in
Common elements of high-converting websites
The 3 biggest conversion killers and how to avoid them
How to ask data questions that lead to actionable insights
Tags. Triggers. Variables. Explain them like I'm five.
The five rules of structuring the perfect GTM architecture
How to grow a business by following the golden data trail
The 3 things every research process should focus on
How to get an insider’s perspective into how your customer thinks, speaks, and acts
How to turn raw data into valuable insights
Why you need a measurement plan
What does a measurement plan include
How technical it should be made?