How to Measure Incremental Revenue & Prove Your A/B Testing’s Worth

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How to Measure Incremental Revenue & Prove Your A/B Testing’s Worth

How to Measure Incremental Revenue & Prove Your A/B Testing’s Worth

When calculating A/B testing incremental revenue doesn't really work

The Forward Method for calculating A/B testing incremental revenue

The Backward Method for calculating A/B testing incremental revenue

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